Services we offer
Analize potential brands /business to enhance your portfolio. Market & Potential Analysis. Your Brand within the Iberian market. Sizing the opportunity: - Analyze the category: size, potential, trends, players, margin. - Brands, price level and products. - Shopper target - Opportunities & Barriers. Cost to enter / investment.
Searching the best business partner for you, or auditing the current one
Strategy and route to market recommendation. Finding the best option and the right partner: - Meeting and contacting potential partners. - Check list to ensure they meet expectations in terms of capabilities, costs and focus. - Short list with NDA signed in order to be invited to build and present a Business plan and potential cost proposal.
Mapping of Partners and Distributors
Assesing your company in setting up its own organization in Iberia. Looking for your partner and ideal RTM: - What would be ideal RTM for your Brand - What capabilities your organization/partner must have to develop the Brand. - Support your Iberian partner is going to require from your organization. Resources, information, research, investment. - Cost to serve/margins expected. - List of potential partners/options - Timings and expectations
Contacting potential partners/ companies, assesing and advising in negotiation and implementation.
Implementation and follow up: - Agree on JBP, assortment, pricing, A&P etc. - Define target and objectives - Transition of information - Contractual agreement - Calendar and actions to be taken - Follow up of the business and reporting from the partner
Trade Channels and Categories
FMCG MODERN PERFUMERIES RETAIL PARAPHARMACY OMNICHANNEL
PHARMACY
DRY FOOD PERSONAL
CARE HOUSEHOLD SPIRITS
LAUNCHING FROM SCRATCH PORTFOLIO ENHANCING THROUGH NPD STEP IN INTO A NEW CATEGORY IMPROVE YOUR ROUTE TO MARKET
About us
Juan Manuel Rey Liébana
Over 25 years' experience in FMCG.
Successful proven experience developing new businesses and brands into the Spanish market.
Wide management and commercial experience both in overseas (Colgate Palmolive) and Spanish companies (Grupo Siro) in sales , trade marketing , commercial direction and Management , being the Managing Director of one of the leader distributors in Spain (Grupo Varma), for its food and personal care business.
Past President and Board Member of ESMA. The leading organisation linking manufactures and distributors all over the world.
Fernando Sanfiz Carvajal
Over 25 years leading purchasing departments both in Retailers (Active participation in the merger between Carrefour and Dia% in Spain), and manufacturers, managing and optimising the purchasing departments of top companies as Campofrio, Pescanova or Natra.
Luis Valls Martínez
Executive specialized in business growth & development and M&A processes, from the buy and the sell sides.
His company has successfully concluded important M&A operations over the last 10 years.
José María Gari
Over thirty years' experience in FMCG, in key marketing positions at multinationals such as Heineken, Cadbury, and Heinz, developing strategies, brands, and products.
I have also been advising other companies where I have helped them to develop their own brand, acting from the marketing perspective to R&D, and also looking for external factories.
Álvaro Robles
More than 25 years' experience in sales and marketing management positions in FMCG and beverage companies. Great knowledge of distribution in Spain and Europe.
In-depth knowledge of retail (Mercadona) and Food Service channel. Experience in Private Label and branding companies (Coca-Cola, Kraft and Osborne).
Strong knowledge of the latest trends: plant based and organic.
Investment Funds and M&A.
Elicio González
Pharma Business Developer
More tan 25 years' experience as Sales Manager and Key Account Manager within the pharma industry in Spain in both spanish and overseas pharmaceutical companies with wide experience managing distributors wholesalers and sales forces. Launching products, accelerating brands.
Why PowTrade?
Very flexible model
Large networking
Wide expertise in FMCG
Our deep knowledge and relationships with manufacturers, distributors and retailers allows us to offer the best option for your company.
We have access to more than 200 distribution companies in Spain & Portugal.
We have introduced, build and developed brands within the Iberian market.
Our model adapts easily to different needs in terms of engagement, timings and costs.
